Just having a website means nothing if nobody visits you.
The goal of Search Engine Marketing, whether it’s for English or Chinese websites, is to help your website to be found and visited.
But what is Search Engine Marketing and how can it help you. Let’s start by having a look at the search results page of Google. (The search engines Yahoo and MSN use a similar model as Google and Google serves as an example)
Search Engine Optimization
Under the top, on the left, Google displays its natural results. This is the part where Search Engine Optimization comes into play. A very important part in marketing your website, considering that searchers click more on natural search results than on paid (PPC) results. The ratio is about 5 to 1. Ranking with your keywords high in the natural results delivers highly targeted and interested visitors.
Find out more on how Search Engine Optimization can help you rank in the natural results
Paid Search Results (Pay Per Click)
On the top and the right hand Google displays link advertisements. Every time a user clicks one of these links the advertiser pays to Google, the so called Pay per click. Click Prices vary on what your competition is willing to pay to get visitors. Paid search guarantees you visitors but it can come at a high cost.
Find out more on how Pay Per Click advertising can help your website to get quality traffic.
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